PRIVACY POLICY

Overview

We are strongly committed to protecting the privacy of your personal information. The policies below are applicable to the cemguitars.com website and all related sites, players, widgets, tools, apps, data, software, APIs and other services (the “Services”) produced and maintained by CEM Guitars and its contracting companies.
The Website, Apps and Services shall be collectively referred to as the “Platform” within this Privacy Policy. Please be advised that the terms “Company” or “we”, “us”, or “our” also includes our contracting companies, which Cemguitars is the sole controller of all data collected to operate the Platform.
The policies below are applicable to the Platform (however accessed and/or used), whether via personal computers, mobile devices or otherwise, and other interactive features, applications or downloads that are operated by us that are made available by us. We have established this privacy policy (“Privacy Policy”) to let you know the kinds of personal information we may gather during your use of the Platform, why we gather your information, what we use your personal information for, when we might disclose your personal information, and how you can manage your personal information.
Please be advised that the practices described in this Privacy Policy apply only to information gathered online via our Platform. It does not apply to information that you may submit to us offline, or to websites maintained by other companies or organizations to which we may link or who may link to us.
The Company is not responsible for the privacy practices of these other websites, apps and services and we recommend that you review the privacy policies of each of these websites, apps or services before connecting your solar-guitars.com account or sharing any personal data. By using or interacting with our Platform, you are accepting the practices described in our Privacy Policy and you are providing specific, informed and unambiguous consent to the use of your information in the manner set out in this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use any part of the Platform. We reserve the right to modify or amend the terms of our Privacy Policy from time to time without notice. Your continued use of our Platform and our affiliate sites following the posting of changes to these terms will mean you accept those changes. If we intend to apply the modifications or amendments to this Privacy Policy retroactively, we will provide you with notice of the modifications or amendments. If you have any questions about this Privacy Policy or don’t see your concerns addressed here, you should contact us by email at infos@cemguitars.com.

Information Collected and Stored

Company adheres to the highest standards of ethical practices in all of our operations and is dedicated to protecting the privacy of all visitors and customers to our Platform. Our privacy policy is simple and transparent: except as disclosed below, we don’t sell, barter, give away, or rent your personal information to any company outside of Company.

Personal Information:
Information we collect about you
We collect information about you from various sources:
Information provided by you
You do not need to provide us with any personal data in order to visit the Platform. However, if you decide to purchase a product from us, apply asa Cemguitars artist, register your Cemguitars purchase, subscribe to our newsletter or contacting us via e-mail, we require that you provide us with certain information:

Essential information: When you register a Cemguitars purchasing account, you will need to provide your email address and choose a password, your first name, last name, if applicable your company name, billing address and if it varies from your billing address your ship to address, the product(s) you want to purchase and your payment verification information.
If you want to apply as a Cemguitars artist you will need to provide us with your name, e-mail address and a personal text
You can register your Cemguitar providing us your name, address details, e-mail address, phone no., serial no., purchase date, place of purchase and/or retailer of your Cemguitar.
You can subscribe to our newsletter providing us your e-mail address, first and last name allowing us to sending you mailings in regards to Cemguitars.
You can also contact us via e-mail providing your name and e-mail address with a personal message.

None of this profile information is mandatory for the simple use of the Cemguitars Platform. If you do not wish to provide this information, please do not:

Set up an account.
Apply as a Cemguitars artist.
Register your purchase
Subscribe to our newsletter
Contact us via e-mail.

Most information you do provide may be deleted, edited, changed or amended by you at any time within the setting tab in your account.

Information from correspondence: You will provide certain personal data if you contact us by email, use any of the webforms on the Platform, or contact us by mail, fax or other offline means.
Survey information: If you participate in any survey, you will provide certain personal data as part of your response, unless you respond anonymously.
Information that you post: You may provide personal data when you post comments, or contribute to community discussions.

Information we collect automatically
There is certain information that we collect automatically as the result of your use of the Platform, or through the use of web analytics services as described in our Cookies Policy forming part of this Privacy Policy. This information includes but is not limited to:

the Internet Protocol (IP) address of the device from which you access the Platform (this can sometimes be used to derive the country or city from which you are accessing the Platform)
the site that you visited immediately prior to visiting the Website
the specific actions that you take on the Platform, including the pages that you visit, streaming, connecting your Facebook or Google+ account, sharing links related to the Platform with a third party, following or unfollowing another user, following of content and/or channels, posting a comment, or performing a search
any search terms that you may enter on the Platform
the time, frequency and duration of your visits to the Platform
your browser type and operating system
the nature of the device from which you are accessing the Platform, for example, whether you are accessing the Platform from a personal computer or from a mobile device and its device-ID
your location data (e.g. IP address) when using the Apps,
information collected through cookies and similar technology, as described in our Cookies Policy forming part of this Privacy Policy.
information regarding your interaction with email messages, for example, whether you opened, clicked on, or forwarded the email message.

Payment Data
If you purchase any of our product(s) through the Platform, your credit, debit card, pay pal, banking information (such as card type and expiration date etc.) and other financial data that we need to process your payment may be collected and stored by our payment processors with which we work. We may also collect some limited information, such as your billing postal code and details of your transaction history, all of which are necessary to make purchases from our Platform. In addition, the payment processors generally provide us with some limited information related to you, such as a unique token that enables you to make additional purchases using the information they have stored, and your card’s type, expiration date, and certain digits of your card number. BY ACCEPTING THE PRIVACY POLICY, YOU EXPRESSLY AUTHORISE THE COMPANY TO USE AND SHARE WITH OTHER CONTRACTING COMPANIES OF CEM GUITARS, AS WELL AS CERTAIN TRUSTED BUSINESS PARTNERS AND SERVICE PROVIDERS, WHICH MAY BE LOCATED OUTSIDE OF THE COUNTRY OF YOUR RESIDENCE (INCLUDING COUNTRIES WHICH DO NOT PROVIDE THE SAME LEVEL OF PROTECTION FOR THE PROCESSING OF PERSONAL DATA AS THE COUNTRY OF YOUR RESIDENCE), THE INFORMATION PROVIDED BY YOU TO THE COMPANY, EVEN IF SUCH INFORMATION IS COVERED BY LOCAL BANKING SECRECY LAWS. YOU ACKNOWLEDGE AND AGREE TO THE IMPORTANCE OF SHARING SUCH INFORMATION FOR THE PROVISION OF THE COMPANY SERVICE AND ALSO AGREE THAT, BY ACCEPTING THIS PRIVACY POLICY, WHERE APPLICABLE AND TO THE EXTENT PERMITTED BY APPLICABLE LAW, YOU EXPRESSLY WAIVE YOUR RIGHTS UNDER SUCH BANK SECRECY LAWS WITH REGARD TO THE COMPANY, ANY COMPANY AND CONTRACTING COMPANIES OF CEM GUITARS, AND ANY TRUSTED BUSINESS PARTNERS AND SERVICE PROVIDERS, WHICH MAY BE LOCATED OUTSIDE YOUR COUNTRY OF RESIDENCE. THIS CONSENT IS GIVEN FOR THE DURATION OF YOUR RELATIONSHIP WITH THE COMPANY BUT MAY BE WITHDRAWN OR PARTIALLY WITHDRAWN AT ANY TIME BY YOUR WRITTEN CANCELLATION WITH THE COMPANY.

Information from other sources
Facebook Connect
If you sign up using Facebook, Facebook will ask your permission to share certain information from your Facebook account with us. This will consist of your first name, last name, email address, profile picture and UID in order for us to verify your identity. This information is collected by Facebook and is provided to us under the terms of Facebook’s privacy policy. You can control the information that we receive from Facebook using the privacy settings in your Facebook account.

. Unless you provide comments to the Platform, submit information to Company, or register for updates from Company, we do not collect any personally identifiable information from you. If you submit comments or information or register to receive updates or send us infos@cemguitars.com. If you sign up to the Platform using Google+, information regarding your activity on the Platform will only be shared with Google+ if you provide instructions to do so by clicking on the required boxes to confirm any sharing of your listening choices If you signed up to the Platform using Google+ by mistake, you can delete your account from the account page within your settings at any time, or you can contact us by email at Google’s privacy policyYou can sign up and log in to the Platform using your Google+ account. When you sign up using Google+, Google will ask your permission to share certain information from your Google+ account with us. This includes your first name, last name, email address, profile picture and UID in order for us to verify your identity. This information is collected by Google and is provided to us under the terms of
Google+ e-mail, we utilize identifiable information about you that you have already provided to us. Further if you contact us via a mobile device, we collect automatically the Member ID, App version, device type and operating system version to assist with any issue. That information is not stored in our data bases but is stored with our trusted third party support ticket handler and is subject to the terms of their privacy policy and terms of service. If you have any questions about this entity related to your data, please contact us by email at infos@cemguitars.com. We also collect and store information that you enter into the Platform or that you provide to any of our representatives, or in conjunction with requests for more information.

In addition, when you interact with the Platform, our servers may keep an activity log that does not identify you individually (“Anonymous Information”). Generally, this information is collected through “traffic data”. We collect and store certain administrative and traffic information with each use of the service or Platform
Anonymous Information including: time of access, date of access, web page(s), software crash reports, type of browser used, session identification number, search terms, search results, access times and referring websites addresses.

websites, we use “cookies”, which are small text files that are stored on your computer or equipment when you visit certain online pages that record your preferences. We use cookies to track third partyWe never use or install spyware on your computer, nor do we use spyware to retrieve information from your computer. Like many other
Use Of Cookies And Spyware use of our Platform and online services. We may also use cookies to monitor traffic, improve the Platform and make it easier and/or relevant for your use. We do not control these cookies, and these cookies are not subject to this cookie policy. If you do not consent to the use of cookies or other technologies, you have the ability to accept or decline them. Most web browsers automatically accept cookies or other technologies, but, if you prefer, you can usually modify your browser setting to decline them. Your choice to use the Platform without blocking or disabling cookies or opting out of other technologies indicates your consent to our use of these cookies and other technologies and to our use, in accordance with this Privacy Policy, of any personal information that we collect using these technologies.

This Platform is not directed at those persons under the age of 16 and who are located in the European Union (“EU”) countries and is not directed to children under the age of 13 in countries that are not part of the EU (a “Restricted Person”).
Information Collected From Children Company does not knowingly collect personal information from persons specified in the first sentence of this section. If you are under 16 years of age and are located in an EU country or are under 13 years of age and located in a country outside the EU you must not use the Platform, and under no circumstance should you provide personally information to Company. If Company discovers that a Restricted Person has provided Company with personal information, Company will immediately delete that Restricted Person’s information from the Platform. Your use of the Platform is your warranty to us that you are not a Restricted Person.

How We Use Your Information
We use the information that we collect about you for the following purposes: Use of and interaction with the Platform:

To allowing you placing orders, paying for products and services and making shipments to your provided address(es).
To identify you as the creator of the comments that you post and/or the other contributions that you make to the Platform.
To seek your participation in surveys, and to conduct and analyze the results of those surveys if you choose to participate.
To provide you with technical support.
To respond to you about any comment or enquiry you have submitted.
To prevent or take action against activities that are, or may be, in breach of our Terms of Use or applicable law and to otherwise track your compliance with the Platform’s rules and regulations.
To process payment for your purchases: Your name, address and payment verification information will be used to process your product and service purchases and to collect your payment. All payment verification information is transmitted using industry-standard SSL (Secure Socket Layer) encryption.
Your email address will be used to send you purchase and service updates and notifications regarding your account, and (if you signed up) for newsletters, you may receive news emails from time to time. If you want to change how you receive newsletter emails, you can update your preferences or unsubscribe from the link on the bottom of each mailing.
To enable third parties to carry out technical, analytical, logistical, or other functions on our behalf.
Except as disclosed in this Privacy Policy, we do not use or disclose information about your individual visits to the Platform or your Personal Information collected online to any companies not affiliated with us.
In the event we plan to publicly post any of your Personal Information on a Website (as, for instance, quotes, pictures etc.), we will request your permission to provide such posting.

Improving and customizing the Platform

To analyze the use of the Platform, and the people visiting the Platform, in order to improve Cem Guitars and customize it to your needs and interests.

To customize your use of the Platform and/or the content of any email newsletter or other material that we may send to you from time to time. For other purposes, provided we disclose this to you at the relevant time, and provided that you agree to the proposed use of your personal data.

Use Of Anonymous Information
We use Anonymous Information to help us determine how people use parts of the Platform and who our users are so we can improve our Platform and ensure that it is as appealing as we can make it for as many people as possible. We also use Anonymous Information to provide statistical “ratings” information in aggregated form to our partners and other third parties about how our users collectively use the Platform. We may also use or share Anonymous Information (or other information, other than Personal Information) in any other manner that we deem appropriate or necessary.

Third-Party Agents
We have third party agents, subsidiaries, affiliates and partners, that perform functions on our behalf, such as hosting, billing, marketing, analytics, providing customer service, fraud protection, etc. These entities have access to the Personal Information needed to perform their functions and are contractually obligated to maintain the confidentiality and security of that Personal Information. They are restricted from using, selling, distributing or altering this data in any way other than to provide the requested services to the Platform.

Transactional Partners
We may share non-personal information with our partners and others from time to time. Examples of such non-personal information include the number of users who utilized our Platform during a specific time period. This information generally is shared in an aggregated form.

Emergency Situations
We may also use or disclose Personal Information if required to do so by law or in the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us or the Platform; (b) protect and defend our rights or property, the Platform or our customers, and (c) act under emergency circumstances to protect the personal safety of us, our affiliates, agents, or the customers of the Platform or the public.

Steps Taken To Keep Personal Information Secure
The importance of security for all Personal Information associated with you is of utmost concern to us. We exercise great care in providing secure transmission of your information from your device to our servers. Personal Information collected by our Platform is stored in secure operating environments that are not available to the public. To the extent that you purchase something from the Platform, we reveal only the last four digits of your credit card numbers when confirming your order to you. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you. While we try our best to safeguard your Personal Information once we receive it, no transmission of data over the internet or any other public network can be guaranteed to be 100% secure.

Links To or From Another Website
This Platform may contain links to other websites operated by affiliates of Company or third parties. Please be advised that the practices described in this Privacy Policy for Company do not apply to information gathered through these other websites. These other sites may also send their own cookies to you, collect your data or solicit your Personal Information. Always be aware of where you end up. We are not responsible for the actions and privacy policies of third parties and other websites. We encourage you to be aware of when you leave this Platform and read the privacy policies of each and every website that you visit.

Governing Law/Assignment

The Platform is published in Switzerland. We make every effort to protect the personal identifiable information of all users of the Platform. We attempt to comply with local data protection and consumer rights laws to the extent they may apply to the Company services. If you are uncertain whether this privacy policy conflicts with the applicable local privacy laws where you are located, you should not submit your Personal Information to Company. We may change its ownership or corporate organization while providing the Platform and services. As a result, please be aware that we may transfer your information to another Company that is affiliated with us or with which we have merged. Under such circumstances Company would to the extent possible require the acquiring party to follow the practices described in this Privacy Policy, as it may be amended from time to time.

Notice to European EU and Swiss Users

If you are located ina EU country or Switzerland and voluntarily submit personal information to us, you thereby consent to the general use of such information as provided in this privacy policy and to the transfer of that information to, and/or storage of that information in Switzerland, the EU and outside of the EU where needed.

Changes to This Policy

We are committed to maintaining our position as a leading platform on the internet. As our Platform continues to develop, we may add new services and features to our Platform. In the event that these additions affect our Privacy Policy, this document will be updated appropriately. We will post those changes prominently so that you will always know what information we gather, how we might use that information and whether we will disclose it to anyone. We do, however, recommend that you read this Privacy Policy each time you use our Platform in case you missed our notice of changes to the Privacy Policy. We will never, however, materially change our policies and practices to make them less protective of customer information we have previously collected without your express consent.

Withdrawing consent, Opting Out or Correcting Information

You can withdraw your consent to the manner in which the Company uses your data at any time. You may always opt out of receiving future e-mail messages and newsletters from Company. Please visit the Settings tab found at your user account to review and withdraw consent or to update or correct your Personal Information. To request the review and/or deletion of your entire account, please send an email to infos@cemguitars.com.

Length of Time Your Data will be Stored

We will keep and use your data as described in this Privacy Policy for (i) as long as your account is in use, is open, or is active; (ii) as long as is necessary to comply with any tax, legal, and/or other regulatory requirements; and (iii) to protect and defend against potential legal claims. If you would like to request the deletion of your personally identifiable information or request that it is returned to you, please contact us at infos@cemguitars.com. By deleting your data from the Platform, you understand that you will no longer be able to use our Services. We will retain your anonymized, aggregated; depersonalized data after it has been deleted from the Platform.

Controllers of Personal Information

The Data Controller for the Platform and any services provided through them is:

CEM Guitars

Ch. du vuasset 5

1028 Préverenges

VD, Switzerland

infos@cemguitars.com